Imagine a world where everyone can access ten percent more energy, attention, and creative potential.
TRANSFORMATION. GROWTH. INNOVATION.
ABOUT SVETLANA DIMOVSKI, PhdPersonal Introduction
Hi, I’m Svetlana (Lana).
I am an NBC-HWC and ICF-credentialed coach, materials scientist, Kellogg Executive Scholar in Leadership, and Chopra Center Certified Instructor in Primordial Sound Meditation. And, like you, I don’t quite fit the mold…
I see invisible things. As an experimental materials scientist, I studied delicate nanometer-size structures using powerful electron beams. Often, that meant carefully balancing power with sensitivity while patiently focusing for an extended period of time to spot the subtle unfolding of a new structure or a phenomenon - before it became visible to anyone else.
As a coach, I bring the same optimism, joy, and discipline of discovery when we shine the light on invisible things that a coaching client wants to bring into focus in their coaching session. I enjoy witnessing my clients’ wonder and awe as they encounter new aspects of themselves for the first time.
I listen to the sixth sense. I have cultivated systems thinking throughout my career. In my roles as an engineer and business leader, I learned to pay close attention to patterns, trends, and dynamic interdependencies. Of all things that appear to matter, I noticed synchronicity and a sense of timing seem to hold the most powerful keys to transformational growth.
In coaching, we directly experience and marvel at the significance of powerful moments as we increase our capacity for strategic intuition and situational wisdom. Not all moments are equally powerful, but each one is an indispensable building block in a unique transformational symphony of life.
I trust the process and the resourcefulness of our human creativity. Growing up in the former Yugoslavia during the civil war and disintegration of the country, I directly witnessed the complexity, strain, and tremendous resilience of the human spirit. Through those experiences, I gained a humbling appreciation for the regenerative powers of hope, curiosity, and love in times of extreme uncertainty and trauma.
In my coaching sessions, I aspire to provide unconditional positive regard, radical acceptance, and full presence for my clients who navigate the deep and cloudy waters of uncertainty, dilemmas, paradoxes, and personal transformation.
WHAT YOU WILL GET WHEN YOU CHOOSE TO WORK WITH MEDepth and Breadth in Holistic Leadership Development
My business experience includes over twenty years of cross-functional leadership in Fortune 100, academia, startup, and international development non-profit space. I have a deep technical background in science, engineering, and business management, but what fascinates me the most is the intricacy of adult human development and the richness of human experiences. Coaching is my true purpose and passion. I have invested over 650 ICF-accredited coach-specific training hours to master advanced coaching methods. I continue to be a dedicated scholar of human growth and development.
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ICF-credentialed PCC coach with 650+ hours of advanced coach-specific training and 3,000+ ICF-level completed one-on-one coaching sessions.
National Board Certified Health and Wellness Coach (NBC-HWC)
Certified Corporate Sponsored Coach (ICF-ACTP PCC level) with Bryan Hart, MCC
Core Competency, Advanced Coaching Tools and Coaching Practicum with Linda Bark, Ph.D., RN, MCC, the Wisdom of the Whole Coaching Academy
Certified BetterUp Conscious Business Coach, Premier Fellow Coach, and Career Growth Specialist with BetterUp
Become a Transformative Presence (I), The Art of Developmental Coaching (II), The Power of Embodied Transformation (III), The Neuroscience of Change (IV) by Coaches Rising
Understanding Stage Theory and Adult Development Stages, by Barbara Braham, Ph.D., MCC, and Chris Wahl, M.A. Ed., MCC
Certified Polarity Thinking Practitioner: PACT™ Foundations & Professional Applications by Polarity Partnerships and George Mason University
Comprehensive Practitioners Training for Adult Sensory Processing from Sensory Intelligence® Consulting
Certified Emotional Intelligence EIQ-2 and Motivators Practitioner
ACE Coach Accelerator™ Enhanced Practitioner
Certified Basadur Profile (Creative Problem Solving Style) Administrator
PrinciplesYou Certified Coach
Chopra Center Certified Instructor in Primordial Sound Meditation
Introduction to Giftedness Profiling for Therapists and Coaches with Jennifer Harvey Sallin
Healthy Lifestyle Basics with the Wisdom of the Whole Coaching Academy
Transformational Energy Tools for Group Coaching with the Wisdom of the Whole Coaching Academy
SPEED: Facilitating Innovation to Drive Organic Growth by BASF in collaboration with Getto Group, LLC
GYM Innovation & Creative Problem Solving Facilitator Training by P&G
Coaching For Success by P&G
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Kellogg Executive Scholar in Leadership, Kellogg School of Management, Northwestern University
Executive Compensation: Strategies and Frameworks, The Wharton School of Business
Generative AI: Executive Strategies to Unlock Enterprise Value, Kellogg School of Business
Leadership: Inventing The Future, Vanto Group & George Mason University Executive Education School of Management
Presenting with Impact, Courageous Communication Partnership
Leading Managers, The Cradlerock Group
Accelerating Leadership Transitions: The First 90 Days, Genesis Advisers
Leadership and the Business of Thinking by Ned Herrmann Group for P&G
Functional leadership roles: R&D, ecosystem management, external business development, strategy, organizational capacity, transformation
Organizational experience: senior management and leadership roles in #1 global CPG company, #1 global chemical company, an international NGO, startup, and private practice
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Doctor of Philosophy in Materials Science and Engineering, Drexel University
Postgraduate Diploma in Digital Business, MIT Sloan & Columbia Business School Executive Education via EMERITUS Institute for Management
Master of Science in Mechanical Engineering, University of Novi Sad
Practical experience: academic research, corporate R&D, analytical discovery, corporate innovation practice, open innovation & tech scouting, tech ventures
Research impact: ResearchGate Score 18.03; the number of peer-reviewed scientific citations: 800+
What to Expect When We Work Together
Professionalism
I strive for the highest standards of professional conduct in coaching practice, as described in the ICF and NBHWC Code of Ethics. I offer a safe coaching space, where my clients can be heard, celebrated, and encouraged to try and reach for more.
Privacy
Coaching confidentiality is the foundation of trust in coaching and the key requirement for respectful and effective coaching relationships. I also prioritize privacy by partnering with vendors that aim for the highest privacy standards in the coaching industry.
Personalization
I understand that there is no one-size-fits-all model in coaching. I celebrate the diverse perspectives and unique needs of every person. I partner with the client to create a personalized coaching pathway that focuses on their unique goals and needs.
Partnership
I partner with the client in every step of the coaching process from the start to the end of the coaching journey. In every coaching session, I check in with the client to identify or reconfirm what they want to accomplish in the session.
Presence
In a coaching session, I remain fully aware, curious, and present with the client, using a style that is open, flexible, grounded, and confident. I am comfortable with working with strong client emotions, working in a space of silence, and being present with not knowing.
Progression
I partner with the client to transform their learning and insight into action. I facilitate the client’s learning progress, I encourage client-defined accountability measures, and I promote the client’s autonomy in the coaching process.
“Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.”
— Lao TzuPhilosophy & Coaching Style
Personal and Coaching Philosophy
Panta Rhei. Carpe Diem. I recognize that everything flows. What makes the difference in the greater impermanence of life is where we focus our curiosity, what we choose to organize and optimize for, and how we decide to use our energy. I focus on the growth and nurture of human potential and organize my actions and energy for love, awe, and joy.
Coaching Style
My approach to coaching is evidence-based, integral, and holistic.
I am a double-credentialed NBC-HWC and ICF-PCC coach (a rare group of a hundred coaches worldwide, and the world’s first dual NBC-HWC & ICF-PCC coach with a Ph.D. in engineering science). I practice ethical coaching grounded in the art and science of creativity, evidence-based scientific coaching approaches, and direct practical observations from +3,000 one-on-one professional coaching sessions completed.
An integral approach potentiates richer awareness and integrates insights accessed through different ways of knowing and doing.
Holistic coaching focuses on the whole person. When we come from more dimensions of our being, we live, move, and grow more congruently so that our actions produce meaningful desired outcomes rather than false starts.
My default coaching style is direct, transformational, and highly responsive to the clients’ ways of sensing, being, and meaning-making. For clients who enjoy structure and process - we can be as structured, deliberate, and strategic as you wish, and for clients who enjoy reflective or blended exploration - we can keep ample space for sensing, prospecting, visualization, reflective inquiry, and creative experimenting.
